The SPASA Pool & Spa Expo, held 1-3 February was the biggest consumer event held in Australia
Visitor numbers were
slightly up on our 2011 attendance, but were down on the record-breaking 2012
show - the grey skies and showers did not help.
One of the great benefits of SPASA consumer events is that they generate a substantial advertising budget – this summer show invested $180,000 over 10 days - promoting the expo, the SPASA brand and pools & spas generally to all Victorians. Our advertising campaign was spread across TV, print, radio and digital – benefitting all SPASA members.
SPASA's Pool & Spa Expo + Outdoor Living Show was the largest consumer pool and spa show held in Australia by way of floor space and exhibitor participation. It was considered the best pool show in 10 years by some pool builder members.